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Social [ Business :: Networks :: Learning ]
IT-Analyst [ Social Collaboration :: Talent Management ]

Schlagwort: Support

Aufmerksamkeit für Abseits von Bergen und Klöstern #SupportUrmila


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Mehr Aufmerksamkeit schaffen!
urmillaGerne schließe ich mich dem Anliegen von Alexander Kluge, Siegfried Lautenbacher und Harald Schirmer an.

 

Zitat:

„Im Dachgeschoss eines Mietshauses in Berlin Kreuzberg hatte Siegfried Lautenbacher vor einiger Zeit eine kleine Runde zusammengescharrt um Susan Gluth, Filmemacherin und Regisseurin von „Urmila“. Gemeinsam mit Harald Schirmer erfuhren wir einiges über das Filmemachen. Und das Anliegen von Susan.

Das gemeinsame Anliegen: Wie schaffen wir es, mehr Aufmerksamkeit für den Film zu bekommen. Und Aufmerksamkeit für das Schicksal der Sklavenmädchen in Nepal, einem Land, das bei vielen Romantikern nur Bilder von hohen Bergen und Klöstern hervorruft.

Christian Henne vom MUNICH DIGITAL INSTITUTE hilft bei der digitalen Kommunikation. Wir alle freuen uns über jeden Unterstützer, jede Unterstützerin.

“Wir nehmen auf Wunsch jeden Supporter auf die hier verlinkte Unterstützerseite, freuen uns aber einfach auch über jeden Share.”

Also, bitte mitmachen, teilen, Hastag #SupportUrmila.“

Die 5 Disziplinen des Social Media Supports


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Die unten stehende kurze und gute Zusammenfassung gefällt mir. Ein ähnliche Diskussion hatte ich vor kurzen nach einem Vortrag über Social Media.

Wer den Weg in den öffentlichen Support geht, muß u.U. seinen Support auf Vordermann bringen. Unternehmen, die ihren Suppport öffentlich machen, müssen vorher ihre Hausaufgaben machen. Denn wer – wie hier auf dem Bild dargestellt – seinen Facebook-Auftritt (oder eine andere auserwählte Plattform) in der Schmuddelecke stehen läßt und den  armen „Jungen“ alleine wurschteln läßt, wird in den genannten Disziplinen nicht erfolgreich sein.

Social Media Support  besteht aus den 5 Disziplinen

– Öffentlichkeitsarbeit (weil der Support öffentlich ist),

– Krisenprävention und -management (weil man negative Resonanz sehr früh erkennt und proaktiv bearbeiten kann),

– Marketing (frei nach dem Motto: „Guter Service ist das beste Marketing“),

– Reputationsmanagement (weil man das Erleben in konkretem Verhalten beobachtbar macht)

– und last but not least Services & Support.

Quelle: Mirko Lange bei Google+