Quelle: ebizq
Das Zauberwort für die bessere und intensivere Nutzung von Social Network Plattformen in Unternehmen ist: Integration und Verbindungen schaffen.
Three simple options
Discussions on how to integrate social business with our work and IT systems must remain primarily non-technical ones to succeed as a way of thinking about social business design. The design of future business processes should thus probably focus on three major elements of connecting social to workflow via our systems of record:
Social apps – Wrap our existing business applications in a social envelope that allows them to live in and interact with us and our activity streams. This puts our fragmented systems of record into its full social context.
Social embedding – Going to where the work is, social embedding allows us to put sharing, social notifications, and threaded conversations inside existing systems of record. Embedding is a technology that has long been proven on the Web and is similar to what the Facebook Like button has achieved, near ubiquity through simplicity. Many social tools use this technique today, but it must be internalized as an enterprise capability.
Social integration – When a) wrapping enterprise software and placing it inside our social business platforms or b) embedding specific social experiences in our enterprise systems don’t cut it, the fall back option is traditional integration. This will often be more expensive and time-consuming but can be used when the first two won’t work for a given reason.