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Genauso wie es Menschen gibt, die als Naturtalente moderieren oder Projekte leiten können, gibt es auch viele Menschen, die ohne eine spezifischen Ausbildung die Aufgabe des Community Manager übernehmen. Diese werden auch in Zukunft weiterhin benötigt und aktiv in die Kommunikation mit eingebunden werden. Diese Basis an Mitarbeitern – soweit vorhanden – reicht jedoch für die zukünftigen Herausforderungen einer auf Social Network basierten Kommunikation in Unternehmen nicht mehr aus, um die anstehenden Aufgaben und Anforderungen zu erledigen.